Mark, rhok is the autocorrelation function at lag k, which is given to us to be gammak/gamma0. Gammak is the autocovariance function at lag k (which should be written gamma0,k, but is simplfied for our convenience), Cov(Yt,Yt-k).
Thus, rho1 = gamma1/gamma0 = Cov(Yt,Yt-1)/Cov(Yt,Yt-0) = Cov(Yt,Yt-1)/Var(Yt).
For problem 2, we are asked to find Var(Y-bar) of an MA(1) process: Yt = mu + et + .5et-1 with 50 observations (so we can't use the estimate formula, as n should be greater than 50), and Var(et) = 1. We will use the formula on page 28: Var(Y-bar) = (gamma0/n)[1+2(1-1/n)(rho1)], this is a reduced version of the summation formula above on the same page because an MA(1) process has rhok=0 for k>1.
First, find the variance of Yt using the rules of variance and assume the independence of the e's: Var(Yt) = Var(mu + et+ .5et-1) = Var(mu) + Var(et) + Var(et-1) = 0 + Var(et) + Var(et) = gamma0.
Next, in order to find rho1, we must find gamma1 = Cov(Yt,Yt-1) = Cov(et+.5et-1,et-1+.5et-2) = Cov(.5et-1,et-1) = .5Var(et-1). You now have enough information to complete the given formula for Var(Y-bar). Let me know if you have further questions.
RDH